Home

I-Life Website Redesign

I-LIFE is a social enterprise that helps people between the ages of 18 and 25 who have no government support and are struggling in life. They needed a new official website to create an outstanding image for the organization and establish links between donors and the people they help. The old website made it difficult for users to find the information they needed, and it was built on Wix, making it difficult to do SEO to make it easy for people to search.

Role

UI/UX Designer and UX Researcher

Device

Mobile and Desktop

Tools

Figma, Illustrator, Photoshop, Zeplin and WordPress

Published

October 2021

View Website

Project Goal

Increase potential donors
Deepen the connections between donors and I-Life
Increase website's exposure
Understanding what motives will make people donate, and what image I-LIFE present will make them resonate to know more
Make users feel more involved when they donate

Pain Point

Information on the website is not clear, so potential donors cannot find the information they are seeking easily
The current website lack of case sharing, so users cannot understand why they need help and develop empathy
The current website cannot Increase website's exposure
I-Life does not have people who know how to operate the website, so they cannot maintain, increase content and features

Key Challenge or Constraint

Increase donations
Helping people understand why adults may still need assistance
Features are limited as this website will be built on WordPress

Double Diamond Model

Problem

Stakeholder Interview

The website needs make donors feels resonate with this issue. Find the main concept based on the interview to build the website.

Ming Yang - Co-founder & CEO

I hope that users will be able to see and understand the emotions of heaviness and acceptance. I also hope that they will be moved emotionally after browsing the website.

Meryl Yang - Brand and Resource Development

Sharing adolescent psychological issues and mass communication.

Ming Yang - Co-founder & CEO

Currently, donors are willing to donate because they feel moved by the stories I-Life shares in the offline activities.

Ming Yang - Co-founder & CEO

This issue is resonate to everyone.

Discover

Users Interview

Know what will make user want to donate and how they donate through depth interviews.

How users assess the credibility of donating organizations
What reasons will make users donate and how they donate
What donation experience will make them feels satisfaction/dissatisfaction
What reply or information users want to get after donating

Usability Testing

Ask users browsing the current website to know what is the image I-Life present and the user experience of the donation process.

Ask users to browse the current website to understand the image I-LIFE presenting
Ask users how to donate on the current website
Ask users which content caught their interest

Define

Create Persona - Point of View

Develop the point of view based on user research, and define what is the important issue for us.
We classified sticky notes into groups and named them, find out what are the hidden common messages of the sentences through ideate, to avoid superficial classified.

Persona

Summarize the common behaviors of the five interviewees as the user

Develop

Design Insight

Mrs. Kao - Designer

I do not like to see all those numbers about how many people they helped, I want to see how I-Life changed and helped their life when I browse the website.

Mrs. Kao - Designer

I do not like some organizations take advantage of the people they are helping, they can present their stories or fake name, but I do not like them posting their real identity.